In this segment of the Recruiting on Facebook series, I’ll talk about one of the most important tools for recruiters - your Facebook regional network page.

This is key because it lets you reach users who are located in your area. When you sign up for the site, you have to choose a network based on your city or other geographical region.

Each network has its own home page. Here’s an example, with the important parts circled, courtesy of the JobsInPods blog.

Here’s a rundown of the tools and how you can use them:

The Marketplace - It’s basically a section of classifieds where network members can post (free) notices. A great place for job listings.

Upcoming Events - A calendar function where you can post notices about open houses or job fairs you’ll be attending.

The Discussion Board - This is a good place to start a thread called “My company is hiring,” or something to that effect. Or, post news items about the company to start attracting area candidates’ attention.

The Wall - Once you get started on Facebook, this is a good place to introduce yourself to the community, give contact info to candidates, and get involved by offering career advice, etc.

One piece of advice: Pace yourself. Don’t overload the page by posting in too many sections too often. One of your main goals should be giving people a good first impression of your company. Those will only backfire if you look like too much of a spam artist.

Got any more tips on using Facebook networks? Post ‘em in the comments section below.

Next in the series: Advice about paying for ads to reach more users.