Online video can boost productivity? Here’s how
April 29, 2008 by Sam NarisiPosted in: In this week's e-newsletter, Latest News & Views, Online recruiting, Training
Many companies ban online videos at work for sake of productivity and bandwidth efficiency. But here’s a case where YouTube has helped a company manage employees.
Philadelphia-based Rohm and Haas Co. is planning to launch its own “corporate YouTube” site, where employees can access training videos and other informative content.
Basically, it’s like a section of the company’s intranet, but instead of reading through the text of a handbook, employees get the info in visual form. The videos are hosted on the company’s internal site and password-protected so only employees can access them.
The idea is that it boosts productivity, because people learn better visually than by reading. And the videos are made by employees throughout the company, so it’s a great way to share information with peers.
Another advantage is that, these days, this kind of project doesn’t take that big an investment. The videos can be hosted for free on YouTube (nothing sensitive or confidential, though, of course). And the videos themselves don’t have to be big budget productions. With instructional material, often just some kind of slideshow with audio over top will do the trick.
It’s not just for employees, either. A corporate YouTube site is also a good way to introduce the company to new customers and potential employees.
Tags: corporate video, Rohm and Haas, Training, YouTube

May 7th, 2008 at 8:55 am
I would like to know more about YouTube and if you have any contact information. Your help is appreciated. Thank you
May 7th, 2008 at 5:09 pm
Hi Debbie,
The best way to reach me is by e-mail at snarisi@pbp.com. Feel free to send me any questions you have, and I’ll do what I can!
Thanks,
Sam Narisi
Editor
HRTechNews.com