HR’s e-mail snafu embarrasses company

When e-mail is the primary way companies communicate with employees and job applicants, there’s a greater risk an embarrassing mistake will become a public spectacle.

Take what happened recently at tech company Twitter. When the HR manager was responding to rejected job applicants, she e-mailed a standard message to a group of 186.

But instead of placing the e-mail address in the “blind carbon copy” (“bcc:”) field, she used a regular carbon copy. That means every recipient also saw the name and e-mail of everyone else in the group.

The company has since come under fire for revealing the private e-mail addresses of all 186 applicants — not to mention making the rejection letter appear even more impersonal.

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    [...] impersonal – Twitter’s HR manager recent made headlines after she sent a rejection e-mail to a group of applicants. She forgot to use a blind carbon copy [...]